Stories sparkcreativity
Meet Sparky, the interactive block buddy who tells stories to inspire creative building.
Trusted by 400+ familiesCompatible with LEGO®
For Age 3-8
Why parents are Choosing us
Open-Ended Creative Play
Open-Ended Creative Play
Independent play with endless ideas.
90 Minutes Every Time
90 Minutes Every Time
Deep Focus - Without Screens.
Interactive problem-solving
Interactive problem-solving
Play that responds back.
What parents noticed right away
No screen battle after dinner tonight.
Mom of a 4-year-old who usually asks for cartoons after dinnerHe usually moves on after 10 minutes. This time he kept building.
Mom of a 6-year-old who normally switches toys every 10 minutesShe wanted Sparky to see every new thing she made.
Mom of a 5-year-old who usually moves on quicklyYour Child's Data. Yours Alone
COPPA Compliant by Design
All Data Stays Yours
Data is automatically deleted and never shared with third parties.
You can review or clear it anytime.
No Eavesdropping. Ever
Mic and camera are physically off by default.
They only activate when you press and hold the button.
No Third-Party Ads
A safe, distraction-free play space.
No ads, no tracking, no outside interactions.
No Eavesdropping. Ever
Mic and camera are physically off by default.
They only activate when you press and hold the button.
No Third-Party Ads
A safe, distraction-free play space.
No ads, no tracking, no outside interactions.
From Dreamers toBuilders
We grew up imagining our toys were alive. Now, as engineers, we’re building the magic we once dreamed of—for the next generation.
Built with guidance from engineers and researchers at UPenn, Purdue, and other top universities—designed to be joyful, positive, and truly engaging for kids.
FAQs
Absolutely. Unicorn Blocks is designed with safety as a top priority. The camera is disabled by default and can only be activated with explicit parental consent through the app. Parents fully own the data and can view, manage, or permanently delete it at any time.
Unicorn Blocks is designed to reduce passive screen time. Kids build with real, physical blocks while Sparky responds to what they create—encouraging hands-on play, imagination, and movement instead of scrolling or watching.
Shipping is planned for June 2026. We’ll email you before shipping to confirm your order, and you can still cancel for a full refund.
Ages 3–8. By setting your child’s age, the experience adapts with age-appropriate stories and difficulty levels, so it always feels just right.
Yes, they can share! For the best experience, we recommend one set per child. Each Sparky becomes a personal companion, and having their own set allows every child to enjoy a fully personalized creative journey.
You will need Wi-Fi to connect and generate new stories. Once your Sparky is connected, you can move it around your home as long as it stays within range.
Not at all. Setup takes just a few minutes through the parent app. After that, kids can jump straight into building and playing.
Through play, kids develop creativity, spatial thinking, storytelling skills, and early engineering concepts—without it ever feeling like a lesson.
Many parents are surprised by how long kids stay focused. Sparky encourages continuous building, experimenting, and storytelling, helping play sessions last far longer than traditional blocks.
Unicorn Blocks grows with your child. As kids develop, Sparky introduces new challenges and story depth, keeping play fresh, engaging, and age-appropriate over time.
Yes! Absolutely. Unicorn Blocks are compatible with LEGO®-style blocks, so kids can mix, expand, and build even bigger worlds using the blocks they already love.